PORTFOLIO > AMANDA ON MY SIDE —

Brand & Web

OVERVIEW

TASK	SOLUTION
Identity Design Copywriting and Brand Strategy Website Design, Development Stationery, Brochure & Print Works	Identity Amanda's identity is feminine, elegant and distinct. Reliant on symmetry, this mark achieves its beauty through a harmony of fine floral patterns born of gentle curves and strong edges. Copywriting The theme "Amanda is on your side" is developed to create a sense of trust and connectedness with the customer. Name, taglines, body copy and url are produced, each focus and build on this theme. Website The website design is simple and elegant yet very functional. Clean and well proportioned layout with simple navigation focuses on usability. Ample breathing space is offset with well structured typography to enhance readability. Following several rounds of user testing, key calls to action and sales driven content are tested and refined until the website delivers optimum results. LAUNCH SITE www.amandaonmyside.com.au	VIEW TESTIMONIAL