Copywriting and Brand Strategy
Website Design, Development
Stationery, Brochure & Print Works
Amanda's identity is feminine, elegant and distinct.
Reliant on symmetry, this mark achieves its beauty through a harmony of fine floral patterns born of gentle curves and strong edges.
The theme "Amanda is on your side" is developed to create a sense of trust and connectedness with the customer. Name, taglines, body copy and url are produced, each focus and build on this theme.
The website design is simple and elegant yet very functional. Clean and well proportioned layout with simple navigation focuses on usability. Ample breathing space is offset with well structured typography to enhance readability.
Following several rounds of user testing, key calls to action and sales driven content are tested and refined until the website delivers optimum results.