Website Design and Development
BRIEFFrancis Building requested a strong contemporary brand to appeal to the professional, wealthy, eastern suburbs market in Sydney.
Francis Building's identity is beautifully literal, featuring the apex of a house in earthy reds. Clean lines and sharp edges deliver a very strong and purposeful mark.
The websites focus is to showcase recent work in an elegant professional manner, whilst elevating perception of the brand.
The site is built with symmetry in mind. Strong clean lines form a balanced grid, which in turn supports large product images in an uncluttered appearance. Browsing is intuitive while the design reflects well the core direction of the brand.