PORTFOLIO > TRULINE —

Brand

OVERVIEW

TASK	SOLUTION
Identity Design Copywriting and Brand Strategy Website Design and Development BRIEF Craft an 'old world and elegant brand' positioned at the high end of the market. Dissuade those searching for an inexpensive solution. Vrede requested we include sharp edges and soft curves to denote both traditional and contemporary rooftops, the mainstay of Trulines heritage.	Truline's beauty lies with its graceful simplicity. Identity The logo is meticulous by design, presenting a superbly balanced form. Curve marries edge and space to deliver harmony and symmetry. Copywriting The theme "You deserve Truline" is developed. Name, tagline, body copy and url are all produced. Each focus and build on this central theme, driving at Truline's superior luxury and quality, with good old fashioned service. Website Truline's site has a regal nature, whilst retaining a warmth and personable touch. Understated design, finely crafted visuals and targeted copy convey superb quality and reliability.	VIEW TESTIMONIAL